In today’s competitive landscape, B2B events offer more than just networking and lead generation; they’re great for creating immersive experiences and building strong connections. For tech companies hosting these events, attracting sponsors is key, but sticking to the usual sponsorship packages might not cut it anymore. To truly engage sponsors and attendees alike, you need [...]
There are so many distractions in today’s world which mean that capturing and maintaining attention during events is not easy. From phones constantly pinging to mental to-do lists, it’s clear that our attention spans are decreasing. Recent findings from the QEII Centre reveal the scale of this challenge, showing that 80% of desk-based workers [...]
Running annual events can be an exhilarating experience, but it also comes with its fair share of challenges. Whether you're organising a roadshow, a conference or a business meeting, the key to long-term success lies in embracing the concept of continuous improvement. By constantly striving to enhance the event, you can attract a larger [...]
Inclusivity: the practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized, such as those having physical or intellectual disabilities or belonging to other minority groups. [OED definition] Inclusivity in events is a must these days. With over a billion people, or 15% of [...]
This article originally appeared in the October 2021 edition of Brand You magazine as an interview with Hannah Hall, Sunflower’s founder. The key to a productive planning process for a virtual event is to have clear objectives.When the events world was thrown into the deep end of online in March 2020, Sunflower Event Team [...]
