In today’s competitive landscape, B2B events offer more than just networking and lead generation; they’re great for creating immersive experiences and building strong connections. For tech companies hosting these events, attracting sponsors is key, but sticking to the usual sponsorship packages might not cut it anymore. To truly engage sponsors and attendees alike, you need [...]
There are so many distractions in today’s world which mean that capturing and maintaining attention during events is not easy. From phones constantly pinging to mental to-do lists, it’s clear that our attention spans are decreasing. Recent findings from the QEII Centre reveal the scale of this challenge, showing that 80% of desk-based workers [...]
Running annual events can be an exhilarating experience, but it also comes with its fair share of challenges. Whether you're organising a roadshow, a conference or a business meeting, the key to long-term success lies in embracing the concept of continuous improvement. By constantly striving to enhance the event, you can attract a larger [...]
Inclusivity: the practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized, such as those having physical or intellectual disabilities or belonging to other minority groups. [OED definition] Inclusivity in events is a must these days. With over a billion people, or 15% of [...]
While we love the satisfaction of end-to-end event management, from initial discussions on a client’s brief to seeing an event come together in-person or online, sometimes it can be just as enjoyable – and fun – to jump into an ongoing job to help out a client in a fix. We’ve done this a [...]
During the early months of 2021, while the country was still in full lockdown, a new client approached us for help with a virtual social event for their whole company – around 250 staff and directors based in the UK across several offices – and wanted a fun wine tasting to kick off the event [...]
The British summer isn’t always the most reliable, but 2022 proved to be amazing, and our clients’ thoughts turned to al fresco summer events; specifically rooftop and garden parties. We have spoken to almost every rooftop and garden venue in London over the course of the past few months – from hidden gems to [...]
We can’t believe that we’ve been back doing in-person events for over six months now. Time really does fly when you’re having fun! September 2021 was the grand return for Team Sunflower’s return to in-person events following the restrictions on the live events industry which had been in place since lockdown started in late [...]
This article originally appeared in the October 2021 edition of Brand You magazine as an interview with Hannah Hall, Sunflower’s founder. The key to a productive planning process for a virtual event is to have clear objectives.When the events world was thrown into the deep end of online in March 2020, Sunflower Event Team [...]
One of our regular fabulous clients, MovableInk, has been running virtual team building events through lockdown, and wanted to try something a bit different to boost morale, welcome some new team members and get people chatting. Working with our comedy partner Nice ‘n’ Spiky, we arranged for two comedians to do a 15minute set [...]
